The Maison
The Flora Story
“Wear your bloom, every day” 🌸
The Founder
Jonakee’s Vision
Flora was born from a profound reverence for India's jewellery-making traditions and an unwavering belief that such beauty deserves a place in the modern world. Our founder envisioned a maison where every piece carries a narrative — of the hands that shaped it, the heritage that inspired it, and the woman who wears it. We believe jewellery should transcend mere adornment; it should be an intimate connection to something enduring and meaningful.
Our Principles
The Pillars of Flora
Artisanal Devotion
Every piece is individually forged by master artisans — ensuring each creation carries a unique signature of human craft and care.
Ethical Provenance
We use responsibly sourced metals and stones, ensuring fair wages and dignified conditions across our entire artisan network.
Heritage Preserved
We bridge centuries of Indian jewellery tradition with contemporary design sensibilities — preserving craft while embracing tomorrow.
Milestones
Our Journey
2018
The First Bloom
Flora by Jonakee was born from an unwavering passion — to honour the rich jewellery heritage of India while designing for the woman of tomorrow. Our founder began crafting the first pieces in a small Kolkata studio.
2020
Heritage Reimagined
The inaugural "Heritage Reimagined" collection launched to critical acclaim, bringing handcrafted brass and silver pieces to a new generation of collectors who value provenance as much as beauty.
2022
The Artisan Collective
We formalised partnerships with over fifty artisan families across India, ensuring fair wages, dignified working conditions, and the preservation of centuries-old craftsmanship techniques.
2024
Flora Blossoms
Flora by Jonakee opened its doors as a dedicated atelier and e-commerce maison, bringing curated collections to discerning patrons across the globe. A new chapter of elegance begins.
Materials & Provenance
Forged with Integrity
We employ brass, sterling silver, rose gold, and hand-selected semi-precious stones — all procured from verified, ethical suppliers. Our artisan partners follow ancestral techniques refined over centuries, ensuring each creation is a testament to human skill, patience, and devotion to excellence.
Enter the Flora Circle
Be among the first to discover new collections, artisan chronicles, and exclusive pieces crafted for our most discerning patrons.